Japanese fashion brand. The brand concept and worldview are produced by Yuria Kushido. We offer unisex items with the themes of "sincerity" and "playfulness". We offer stories and commitment to manufacturing based on culture and everyday real thoughts, as well as the fun and excitement that can be felt through clothes, to both men and women. In addition, we have welcomed designer Yuki Fujikai, who was raised by her father who ran a kimono shop in Kyoto, to present new and good things that cherish the good old things and incorporate modern sensibilities.