“LIVE STOCK MARKET in MARUNOUCHI”, a new SDGs event that proposes new ways to enjoy clothes, will be held for the first time
For the first time in the Marunouchi area, LIVE STOCK MARKET in MARUNOUCHI, a sustainable fashion event where you can enjoy fashion and contribute to society, will be held from September 14th (Thursday) to September 18th (Monday, holiday).
Around the world, the overproduction of apparel products and the associated mass disposal and incineration of inventory have become social issues.
Under these circumstances, we focused on the aged inventory (DEAD STOCK) held by apparel manufacturers, selected and re-edited it from a stylist's perspective, added a new story, and created the reborn product ``LIVE STOCK.'' Hiroshi Ozawa's efforts, which are sold as *, are attracting a lot of attention.
This event will feature Hiroshi Ozawa as the general producer, and will develop content in the Marunouchi area that focuses on fashion and provides an opportunity to experience sustainability, which is essential for the future.
<What is “LIVE STOCK”? -What is “LIVE STOCK”>
“LIVE STOCK” is a new way to enjoy fashion advocated by Hiroshi Ozawa. As a stylist, I selected and re-edited aged stock (= DEAD STOCK) that was supposed to be sold at sales or at outlets by apparel brands from the perspective of a fashion professional, and reborn products with new added value (= LIVE STOCK). This initiative is attracting attention from many people as a sustainable initiative that solves problems that plague fashion, such as overproduction and inventory incineration.
“LIVE STOCK MARKET IN MARUNOUCHI” content
■LIVE STOCK POP UP
At target stores in the Marunouchi area, we will collaborate with stylists, shop staff, influencers, etc. as guest directors, select and re-edit inventory products from their perspective, and sell products that have been reborn as "LIVE STOCK". Expand the POP UP to do.
Event date and time: September 14th (Thursday) to 18th (Monday/holiday)
Participating stores
Shin-Tokyo Building 1F THE TOKYO, Marunouchi 2-chome Building 1F STUDIOUS Marunouchi Store, Yurakucho Building 1-2F ESTNATION Yurakucho Store, Mitsubishi Building 1F Le Dome Edifice et Jena Marunouchi, Marunouchi Building B1F Whim Gazette Marunouchi, Shin-Marunouchi Building 3F MARcourt DESIGNEYE, Kokusai Building 1F Marunouchi Global Style Main Store, Nijubashi Square 1F Paraboot Marunouchi Store, Nijubashi Square 1F Lakota House Marunouchi Store, Yurakucho Building 1F Jalan Sriwijaya / GHBASS Yurakucho, Shinmaru Building 3F lelill
■“EDISTORIAL STORE” special POP UP STORE
Director Mr. Ozawa has opened a POP UP STORE at Maru Cube on the 1st floor of the Marunouchi Building that proposes and sells ``LIVE STOCK'' prepared specifically for Marunouchi. Mr. Ozawa will also be at the store during the period to offer coordination suggestions and styling consultations.
Also, during the period, Mrs. Ozawa will hold a pop-up shop of "Easy Bake" on the 1st floor of the main store in Ueda.
*Mr. Ozawa may not be at the store depending on the time of day.
Event date and time: September 14th (Thursday) to 18th (Monday/Holiday) 11:00-20:00 each day
Venue: Maru Building 1F Maru Cube
■“BE YOUR REAL” POPUP STORE
The pop-up “BE YOUR REAL” will be held for a limited time only, where Mr. Ozawa, the director of this event, will “LIVE STOCK” DEAD STOCK from Japan’s leading select shops, BEAMS and UNITED ARROWS, which Mr. Ozawa has been involved with as a stylist for a long time. Opened at Demaru Building 1F Maru Cube. An unprecedented super select shop will appear in Marcube, where the two leading select shops will be lined up. On Sunday, September 17th, PR staff from both companies are scheduled to serve customers in-store.
Event date and time: September 14th (Thursday) to 18th (Monday/Holiday) 11:00-20:00 each day
Venue: Maru Building 1F Maru Cube
■"MARUNOUCHI WORKER'S MASH UP"
There is a workshop where items such as bags and caps that are lying around at home are embroidered and upcycled into new items, as well as a ``Rototo-kun Doll'' where dolls are made using socks that can no longer be sold due to various reasons during the production process. You can enjoy workshops and more.
[“Let’s make a Rototo-kun doll” workshop]
Event date and time: September 16th (Sat) - 18th (Monday/holiday) 12:00, 14:00, 18:00 each day Applications: hello@rototo.jp Germination ROTOTO Co., Ltd. Press Contact Location: Maru Building 1F Maru Cube
![[LIVE STOCK MARKET in MARUNOUCHI]](http://edistorialstore.com/cdn/shop/files/LSM__Instagram_1080x1080_422d508c-8b76-4974-9b8e-4ef9b09226a9_grande.jpg?v=1693806057)